It was the first major market FM acquisition for company president Anthony F.
Wish was sold in October 1983 to its current owner, Renda Broadcasting Corporation. Both men would work a live four-hour on-air shift, but their pre-recorded voices would be heard for another eight hours each day. John Ford was the last live announcer before the switch.ĭuring Wish's halcyon years, the station had only two announcers for the 24-hour broadcast day - program director and morning announcer Joe Fenn and afternoon announcer Tom Malloy. In 1982, Nationwide fired most of the WSHH staff, replacing them with an automated "live assist" format, to cut expenses. Nationwide Communications, a division of Nationwide Insurance, bought WKTQ and WSHH in 1975.
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WSHH's ratings were helped by a full staff of live announcers, to add some personality and information, in addition to the instrumental music sweeps. (It became WPNT in 1979 with beautiful music (no more classical) and live announcers.) Despite the competition, by the late 1970s, WSHH was Pittsburgh's number two station behind KDKA.
Heftel made some significant changes: WJAS switched to a talk format with the call sign WKTQ, while WJAS-FM became WSHH, using the moniker "Wish 100."ĭuring the 1970s, beautiful music was well represented on Pittsburgh radio: WKJF, which later became WJOI, was the leader for many years, and KDKA-FM aired automated beautiful music during the day and classical music at night. In 1973, WJAS-AM-FM were sold to Heftel Broadcasting. In the late 1960s, WJAS-FM ended its simulcast and began playing beautiful music, which continued into the 1970s and 1980s. Three years later, both stations changed back to their original call letters. Later that month the call letters were changed to WAMP and WFMP, which was derived from "AM and FM Pittsburgh". On Novemthe National Broadcasting Company (NBC) gained control of WJAS and WJAS-FM, adding them to their roster of network owned-and-operated stations. The two stations simulcast and were network affiliates of CBS Radio, airing its dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the " Golden Age of Radio." As network programming moved from radio to television in the 1950s, WJAS-AM-FM carried a full service, middle of the road format of music, talk, news and sports. On March 8, 1948, the station first signed on as WJAS-FM It was the FM counterpart to WJAS, owned by the Pittsburgh Radio Supply House. History WJAS-FM WSHH on a SPARC HD Radio with RDS. The station's weekend programming is automated with no live DJs. WSHH's current weekday on-air staff consists of Melanie Heinkel, Jordan Kline, Ron Antil, and the syndicated Delilah program. The tower is located in the Fineview neighborhood on Pittsburgh's North Side, with studios and offices located on Parish Street. The transmitter is co-located with NBC network affiliate WPXI on Rising Main Avenue in Pittsburgh near Interstate 279.
WSHH has an effective radiated power (ERP) of 17,000 watts its power is lower than some of its rivals because it broadcasts from a taller antenna, at 260 meters (853 ft) in height above average terrain (HAAT). From mid-November through December 25, WSHH switches to all Christmas music. This station is the flagship of Renda Broadcasting and airs an adult contemporary radio format. WSHH (99.7 FM) is a commercial radio station that is located in Pittsburgh, Pennsylvania.
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